{"id":10389,"date":"2024-06-28T14:52:46","date_gmt":"2024-06-28T12:52:46","guid":{"rendered":"https:\/\/kayuwriting.com\/?p=10389"},"modified":"2024-06-28T15:51:35","modified_gmt":"2024-06-28T13:51:35","slug":"dejte-jim-flasku-s-klicenkou-aneb-utracite-penize-za-firemni-darky-opravdu-ucelne","status":"publish","type":"post","link":"https:\/\/kayuwriting.com\/cs\/dejte-jim-flasku-s-klicenkou-aneb-utracite-penize-za-firemni-darky-opravdu-ucelne\/","title":{"rendered":"Dejte jim fla\u0161ku s kl\u00ed\u010denkou aneb utr\u00e1c\u00edte pen\u00edze za firemn\u00ed d\u00e1rky opravdu \u00fa\u010deln\u011b?"},"content":{"rendered":"\t\t
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Celosv\u011btov\u00fd objem pen\u011bz utracen\u00fdch za firemn\u00ed d\u00e1rky se pohybuje okolo 300 000 000 USD<\/strong>. 4 z 5 z nich p\u0159itom podle pr\u016fzkumu spole\u010dnosti GiftAFeeling obratem skon\u010d\u00ed v ko\u0161i. (To skoro zn\u00ed jako t\u00e9ma pro Cyrila Klepka a CYRKL). Schv\u00e1ln\u011b, kdyby v\u00e1m n\u011bkdo ve firm\u011b poradil, a\u0165 investujete by\u0165 jen 100 000 K\u010d do p\u0159\u00edle\u017eitosti, kde 80 % z investovan\u00e9 \u010d\u00e1stky rovnou \u0161krtnete a zbyl\u00fdch 20 % v\u00e1m vygeneruje bl\u00ed\u017ee neup\u0159esn\u011bn\u00fd p\u0159\u00ednos. Ud\u011bl\u00e1te to? Odpov\u011b\u010f asi tu\u0161\u00edme v\u0161ichni.<\/span><\/p>

Pro\u010d tedy vlastn\u011b utr\u00e1c\u00edme pen\u00edze za firemn\u00ed d\u00e1rky?<\/span><\/h2>

To\u0165 ot\u00e1zka za zlat\u00e9ho bludi\u0161\u0165\u00e1ka. Podle m\u011b se z firemn\u00edch d\u00e1rk\u016f stal a\u017e na v\u00fdjimky trochu vypr\u00e1zdn\u011bn\u00fd ritu\u00e1l<\/strong>, kter\u00fd se d\u011bl\u00e1, proto\u017ee se d\u011bl\u00e1. Zkuste si to p\u0159edstavit doma: Kouk\u00e1te na dceru u stromku, kter\u00e1 rozbal\u00ed bal\u00ed\u010dek pr\u00e1v\u011b od V\u00e1s, prohl\u00e9dne si ho a r\u00e1no jej a \u010dty\u0159i dal\u0161\u00ed najdete v ko\u0161i. Rodinn\u00e1 krize v p\u0159\u00edm\u00e9m p\u0159enosu. Kde je teda rozd\u00edl?<\/span><\/p>

\u010cokinu s logem pro v\u0161echny!<\/span><\/h2>

Domn\u00edv\u00e1m se, \u017ee na d\u00e1rc\u00edch pro sv\u00e9 bl\u00edzk\u00e9 si d\u00e1v\u00e1me z\u00e1le\u017eet. P\u0159em\u00fd\u0161l\u00edme, co maj\u00ed r\u00e1di, jak jim ud\u011blat radost a personalizujeme\u00a0 (To by byla legrace, kdyby v\u00e1\u0161 mu\u017e*\u017eena a v\u0161echny d\u011bti dostaly pod stromek stejnou l\u00e1hev v\u00edna, \u010dokol\u00e1du s logem a firemn\u00ed mikinu. Zkuste to :-D). T\u00edm, \u017ee bl\u00edzk\u00fdm d\u00e1v\u00e1me d\u00e1rek od srdce a na m\u00edru, jim \u0159\u00edk\u00e1me: Stoj\u00ed\u0161 mi za tu investovanou energii.<\/strong> A na\u0161i klienti a zam\u011bstnanci, p\u0159esto, \u017ee n\u00e1s defakto \u017eiv\u00ed, n\u00e1m za to nestoj\u00ed?<\/span><\/p>

Zapome\u0148te na d\u00e1rky. \u00dapln\u011b<\/span><\/h2>

\u0158e\u0161en\u00ed existuj\u00ed. Nap\u0159\u00edklad oslovit agenturu, kter\u00e1 se specializuje na udr\u017eiteln\u00e9 a ekologick\u00e9 firemn\u00ed d\u00e1rky a dok\u00e1\u017ee s v\u00fdb\u011brem poradit (t\u0159eba Judita Nechv\u00e1talov\u00e1 z Green Cat). A nebo p\u016fjdete je\u0161t\u011b d\u00e1l. Ale pozor, je to jen pro siln\u00e9 \u017ealudky. P\u0159edstavte si, \u017ee nekoup\u00edte nikomu nic.<\/strong> Jen si sednete ke stolu, vezmete do ruky n\u011bjak\u00e9 dobr\u00e9 pero (t\u0159eba od Kayu), vypnete na 10 minut telefon a za\u010dnete ps\u00e1t:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mil\u00e1 Ev\u017eenie,<\/span><\/p>

\u00a0<\/p>

uplynul t\u00e9m\u011b\u0159 rok od doby, kdy jsme zah\u00e1jili spole\u010dnou pr\u00e1ci na Va\u0161em projektu. Za sebe mus\u00edm \u0159\u00edct, \u017ee z n\u011bj m\u00e1m velkou radost. Poda\u0159ilo se n\u00e1m dot\u00e1hnout a spustit V\u00e1\u0161 nov\u00fd web a tak\u00e9 odv\u00e9st celou kampa\u0148 \u201cPro\u010d je d\u016fle\u017eit\u00e9 ps\u00e1t ru\u010dn\u011b na pap\u00edr\u201d, kter\u00e1 m\u011bla skv\u011bl\u00e9 v\u00fdsledky.<\/p>

Samoz\u0159ejm\u011b si uv\u011bdomuji, \u017ee ne v\u0161echno \u0161lo jako po m\u00e1sle. Kdy\u017e jsme v \u010dervnu zjistili, \u017ee budeme muset opustit Va\u0161i st\u00e1vaj\u00edc\u00ed webovou platformu, nebylo n\u00e1m nikomu do zp\u011bvu. Pro m\u011b je ale z\u00e1sadn\u00ed, \u017ee jsme to zvl\u00e1dli. A nejen to, zvl\u00e1dli jsme to v perfektn\u00ed a konstruktivn\u00ed atmosf\u00e9\u0159e. To bychom s ka\u017ed\u00fdm nedok\u00e1zali.<\/p>

Moc si spole\u010dn\u00e9 pr\u00e1ce s V\u00e1mi v\u00e1\u017e\u00edm a velmi se t\u011b\u0161\u00edm, co p\u0159inese rok p\u0159\u00ed\u0161t\u00ed. Za leto\u0161ek bych ji z na\u0161\u00ed strany ohodnotil na 7 z 10 bod\u016f, proto\u017ee v\u00edme, \u017ee je v budoucnu co zlep\u0161ovat. Jak to c\u00edt\u00edte Vy?<\/p>

S \u00factou
Ign\u00e1c Kokrhel<\/p>

PS.: Kdybych m\u011bl na\u0161i spolupr\u00e1ci p\u0159irovnat k n\u011bjak\u00e9 dobrot\u011b, bude jako ta pralinka p\u0159ilo\u017een\u00e1 k dopisu. Snad V\u00e1m bude chutnat stejn\u011b skv\u011ble jako mn\u011b se s V\u00e1mi spolupracovalo.<\/p>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t

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St\u00e1lo to 10 minut \u010dasu a pro n\u011bkoho mo\u017en\u00e1 i ur\u010dit\u00e9 vystoupen\u00ed z komfortn\u00ed z\u00f3ny. Ale:<\/span><\/p>

  • doru\u010dujeme klientce vysoce osobn\u00ed a up\u0159\u00edmn\u00e9 sd\u011blen\u00ed<\/span><\/li>
  • ukazujeme, jak n\u00e1m na n\u00ed z\u00e1le\u017e\u00ed<\/span><\/li>
  • z\u00e1sadn\u011b posilujeme n\u00e1\u0161 vz\u00e1jemn\u00fd vztah, pt\u00e1me se na zp\u011btnou vazbu<\/span><\/li>
  • \u0161et\u0159\u00edme firemn\u00ed pen\u00edze za cetky, kter\u00e9 by let\u011bly do ko\u0161e<\/span><\/li>
  • a chov\u00e1me se \u0161etrn\u011b a udr\u017eiteln\u011b<\/span><\/li><\/ul>

    To stejn\u00e9 v bled\u011b modr\u00e9m m\u016f\u017eeme ud\u011blat se zam\u011bstnanci nebo kolegy. Jak to na v\u00e1s p\u016fsob\u00ed? Zn\u00ed v\u00e1m to jako \u00fapln\u00e1 utopie nebo by na tom n\u011bco mohlo b\u00fdt?<\/strong> J\u00e1 v\u011b\u0159\u00edm, \u017ee ano, p\u0159esto\u017ee bych byl hrozn\u011b r\u00e1d, kdyby si od Kayu v\u0161echny firmy v \u010cesku objednaly opravdu kvalitn\u00ed a opravdu udr\u017eiteln\u00e1 personalizovan\u00e1 pera. Ale jen, pokud bych v\u011bd\u011bl, \u017ee je obdarovan\u00ed budou pou\u017e\u00edvat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Celosv\u011btov\u00fd objem pen\u011bz utracen\u00fdch za firemn\u00ed d\u00e1rky se pohybuje okolo 300 000 000 USD. 4 z 5 z nich p\u0159itom podle pr\u016fzkumu spole\u010dnosti GiftAFeeling obratem skon\u010d\u00ed v ko\u0161i. (To skoro zn\u00ed jako t\u00e9ma pro Cyrila Klepka a CYRKL). Schv\u00e1ln\u011b, kdyby v\u00e1m n\u011bkdo ve firm\u011b poradil, a\u0165 investujete by\u0165 jen 100 000 K\u010d do p\u0159\u00edle\u017eitosti, kde …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18],"tags":[],"class_list":["post-10389","post","type-post","status-publish","format-standard","hentry","category-inspirace","category-proc-a-jak"],"yoast_head":"\nDejte jim fla\u0161ku s kl\u00ed\u010denkou aneb utr\u00e1c\u00edte pen\u00edze za firemn\u00ed d\u00e1rky opravdu \u00fa\u010deln\u011b? - Kayuwriting - It is #InOurHands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kayuwriting.com\/cs\/dejte-jim-flasku-s-klicenkou-aneb-utracite-penize-za-firemni-darky-opravdu-ucelne\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dejte jim fla\u0161ku s kl\u00ed\u010denkou aneb utr\u00e1c\u00edte pen\u00edze za firemn\u00ed d\u00e1rky opravdu \u00fa\u010deln\u011b? - Kayuwriting - It is #InOurHands\" \/>\n<meta property=\"og:description\" content=\"Celosv\u011btov\u00fd objem pen\u011bz utracen\u00fdch za firemn\u00ed d\u00e1rky se pohybuje okolo 300 000 000 USD. 4 z 5 z nich p\u0159itom podle pr\u016fzkumu spole\u010dnosti GiftAFeeling obratem skon\u010d\u00ed v ko\u0161i. (To skoro zn\u00ed jako t\u00e9ma pro Cyrila Klepka a CYRKL). Schv\u00e1ln\u011b, kdyby v\u00e1m n\u011bkdo ve firm\u011b poradil, a\u0165 investujete by\u0165 jen 100 000 K\u010d do p\u0159\u00edle\u017eitosti, kde …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kayuwriting.com\/cs\/dejte-jim-flasku-s-klicenkou-aneb-utracite-penize-za-firemni-darky-opravdu-ucelne\/\" \/>\n<meta property=\"og:site_name\" content=\"Kayuwriting - It is #InOurHands\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-28T12:52:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-28T13:51:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kayuwriting.com\/wp-content\/uploads\/2024\/06\/odpadky-jako-darek-1024x1024.jpeg\" \/>\n<meta name=\"author\" content=\"Michal Kla\u0161ka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal Kla\u0161ka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kayuwriting.com\\\/cs\\\/dejte-jim-flasku-s-klicenkou-aneb-utracite-penize-za-firemni-darky-opravdu-ucelne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kayuwriting.com\\\/cs\\\/dejte-jim-flasku-s-klicenkou-aneb-utracite-penize-za-firemni-darky-opravdu-ucelne\\\/\"},\"author\":{\"name\":\"Michal Kla\u0161ka\",\"@id\":\"https:\\\/\\\/kayuwriting.com\\\/cs\\\/#\\\/schema\\\/person\\\/fcc480f60cc071186274f09c811c333d\"},\"headline\":\"Dejte jim fla\u0161ku s kl\u00ed\u010denkou aneb utr\u00e1c\u00edte pen\u00edze za firemn\u00ed d\u00e1rky opravdu \u00fa\u010deln\u011b?\",\"datePublished\":\"2024-06-28T12:52:46+00:00\",\"dateModified\":\"2024-06-28T13:51:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kayuwriting.com\\\/cs\\\/dejte-jim-flasku-s-klicenkou-aneb-utracite-penize-za-firemni-darky-opravdu-ucelne\\\/\"},\"wordCount\":802,\"publisher\":{\"@id\":\"https:\\\/\\\/kayuwriting.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kayuwriting.com\\\/cs\\\/dejte-jim-flasku-s-klicenkou-aneb-utracite-penize-za-firemni-darky-opravdu-ucelne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kayuwriting.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/odpadky-jako-darek-1024x1024.jpeg\",\"articleSection\":[\"Inspirace\",\"Pro\u010d a jak\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kayuwriting.com\\\/cs\\\/dejte-jim-flasku-s-klicenkou-aneb-utracite-penize-za-firemni-darky-opravdu-ucelne\\\/\",\"url\":\"https:\\\/\\\/kayuwriting.com\\\/cs\\\/dejte-jim-flasku-s-klicenkou-aneb-utracite-penize-za-firemni-darky-opravdu-ucelne\\\/\",\"name\":\"Dejte jim fla\u0161ku s kl\u00ed\u010denkou aneb utr\u00e1c\u00edte pen\u00edze za firemn\u00ed d\u00e1rky opravdu \u00fa\u010deln\u011b? 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