{"id":2670,"date":"2023-07-20T17:04:22","date_gmt":"2023-07-20T15:04:22","guid":{"rendered":"https:\/\/kayuwriting.com\/?page_id=2670"},"modified":"2023-10-23T19:23:50","modified_gmt":"2023-10-23T17:23:50","slug":"in-your-hands","status":"publish","type":"page","link":"https:\/\/kayuwriting.com\/cs\/in-your-hands\/","title":{"rendered":"It’s #inyourhands"},"content":{"rendered":"\t\t
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It's #inyourhands<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Udr\u017eitelnost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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C\u00edt\u00edm hlubokou osobn\u00ed odpov\u011bdnost za to, jak\u00e9 dopady m\u00e9 podnik\u00e1n\u00ed m\u00e1 a jak\u00fdm zp\u016fsobem mohu p\u0159isp\u011bt k tomu, abych posunul Kayu sm\u011brem k udr\u017eitelnosti. Dlouhodob\u011b si kladu ot\u00e1zku, jak si ospravedlnit to, \u017ee v\u011bnuji sv\u016fj \u010das a energii podnik\u00e1n\u00ed zam\u011b\u0159en\u00e9mu na v\u00fdrobu kr\u00e1sn\u00fdch, kvalitn\u00edch a drah\u00fdch v\u011bc\u00ed, m\u00edsto abych se p\u0159\u00edmo zasazoval o zlep\u0161en\u00ed v oblastech \u017eivotn\u00edho prost\u0159ed\u00ed, soci\u00e1ln\u00ed spravedlnosti \u010di klimatick\u00e9 krize.<\/p>

A\u017e spolupr\u00e1ce s designov\u00fdm studiem P\u00e1ben\u00ed<\/a> mi pomohla l\u00e9pe si ujasnit to nejd\u016fle\u017eit\u011bj\u0161\u00ed: Aby pro m\u011b bylo podnik\u00e1n\u00ed v sou\u010dasn\u00e9 dob\u011b p\u0159ijateln\u00e9, nemus\u00ed nutn\u011b p\u0159\u00edmo souviset s ochranou p\u0159\u00edrody nebo soci\u00e1ln\u00ed prac\u00ed. Mus\u00ed ale p\u0159ijmout z\u00e1sadn\u00ed z\u00e1vazek: C\u00edlem podnik\u00e1n\u00ed je jeho regenerativn\u00ed funkce, kterou pojmenovala ve sv\u00e9 skv\u011bl\u00e9 knize Doughnut Economics britsk\u00e1 ekonomka Kate Raworth<\/a>. C\u00edlem podnik\u00e1n\u00ed je vyu\u017e\u00edt zisk k jeho rozv\u00edjen\u00ed a z\u00e1rove\u0148 k navracen\u00ed zdroj\u016f zp\u011bt do prost\u0159ed\u00ed, kde firma funguje.<\/p>

Kayu nep\u0159i\u0161lo zaz\u00e1\u0159it, na\u0161k\u00e1lovat, vyd\u011blat, nakonec se prodat a pak si odlet\u011bt na Bali cvi\u010dit j\u00f3gu a pop\u00edjet kokosovou \u0161\u0165\u00e1vu. Ud\u011bl\u00e1m v\u0161e proto, abychom sv\u00fdm p\u016fsoben\u00edm podporovali m\u00edstn\u00ed rozvoj, komunity a krajinu. A k tomu budeme pot\u0159ebovat produkty, kter\u00e9 v sob\u011b celou tuto filozofii obsahuj\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Modularita\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Modularita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A kdy\u017e u\u017e se n\u011bco rozbije, co\u017e se prost\u011b n\u011bkdy stane, tak vym\u00fd\u0161l\u00edme v\u0161e tak, aby bylo mo\u017en\u00e9 ka\u017ed\u00fd d\u00edl vym\u011bnit za nov\u00fd a p\u0159edej\u00edt tak vyhazov\u00e1n\u00ed cel\u00fdch v\u00fdrobk\u016f kv\u016fli jedn\u00e9 chyb\u011b. V\u0161echny psac\u00ed pot\u0159eby Kayu maj\u00ed snadno vym\u011bniteln\u00e9 sou\u010d\u00e1sti, jejich\u017e v\u00fdm\u011bnu zvl\u00e1dnete tem\u011b\u0159 ve v\u0161ech p\u0159\u00edpadech sami doma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Materi\u00e1ly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nerez nen\u00ed \u00fapln\u011b ide\u00e1ln\u00ed ekologick\u00fd<\/a> materi\u00e1l. To ani sob\u011b ani v\u00e1m nalh\u00e1vat nemus\u00edme. Nicm\u00e9n\u011b nap\u0159\u00edklad v porovn\u00e1n\u00ed s hlin\u00edkem nebo titanem, kter\u00fd jsme pou\u017e\u00edvali d\u0159\u00edve, je jeho uhl\u00edkov\u00e1 stopa a environment\u00e1ln\u00ed dopad n\u00e1sobn\u011b ni\u017e\u0161\u00ed. Nav\u00edc je nerez pou\u017eit\u00fd pro Kayu Nikini<\/a> skv\u011bl\u00fd svoj\u00ed pevnost\u00ed a odolnost\u00ed. U Kayu Egino<\/a> pou\u017e\u00edv\u00e1me je\u0161t\u011b trochu mosazi pro vyztu\u017een\u00ed barelu z masivn\u00edho, ale reyklovan\u00e9ho d\u0159eva. T\u011blo Kayu Cura<\/a> je pak kompletn\u011b upcyklovan\u00e9 z nepoveden\u00fdch kart\u00e1\u010dk\u016f Curaprox dopln\u011bn\u00e9 pouze o n\u00e1pl\u0148, sponu a klikac\u00ed mechanismus. Pln\u011b jsme opustili magnety, kter\u00e9 byly sice hodn\u011b sexy, ale jsou vyr\u00e1b\u011bn\u00e9 pouze v \u010c\u00edn\u011b, \u010dasem mohou trp\u011bt koroz\u00ed a celkov\u011b k odolnosti konstrukce nep\u0159isp\u00edvaj\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Udr\u017eiteln\u00e9\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Kayu\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Obaly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ka\u017ed\u00fd obal je zbyte\u010dn\u00fd materi\u00e1l nav\u00edc. Proto jsem se rozhodl cel\u00e9 balen\u00ed vymyslet tak, abychom obalov\u00e9 materi\u00e1ly zcela minimalizovali. Psac\u00ed pot\u0159eby Kayu tak v\u011bt\u0161inou neobdr\u017e\u00edte v krabi\u010dce, kter\u00e1 v\u011bt\u0161inou let\u00ed obratem do ko\u0161e. Vymyslel jsem um\u00edst\u011bn\u00ed pera v z\u00e1pisn\u00edku Kayu Delo<\/a> tak, abychom \u00a0ji\u017e dal\u0161\u00ed obal krom\u011b krabice na po\u0161t\u011b nepot\u0159ebovali. \u00a0Z\u00e1pisn\u00edk je v cen\u011b v\u011bt\u0161iny per.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Odolnost<\/h2>

Odolnost je prvn\u00ed a d\u016fle\u017eitou vlastnost\u00ed ka\u017ed\u00e9ho produktu, kter\u00fd chce b\u00fdt udr\u017eiteln\u00fd. P\u0159em\u00fd\u0161l\u00edme o designu tak, aby na jeho konci bylo pero, kter\u00e9 vydr\u017e\u00ed roky. A\u0165 u\u017e d\u00edky zvolen\u00fdm materi\u00e1l\u016fm nebo d\u00edky pevn\u00e9 konstrukci s minimem parti\u00ed n\u00e1chyln\u00fdm k rozbit\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Opravdovost<\/h2>

To co \u0159\u00edk\u00e1me ven, mysl\u00edme v\u00e1\u017en\u011b. Sna\u017e\u00edm se nerozli\u0161ovat mezi t\u00edm, jestli mluv\u00edm doma s kamar\u00e1dem nebo ve\u0159ejn\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch. Mo\u017en\u00e1 se to n\u011bkomu nebude n\u011bkdy l\u00edbit, ale co se d\u00e1 d\u011blat. O tom p\u0159ece opravdovost a integrita je.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Lok\u00e1lnost<\/h2>

Kayu se zam\u011b\u0159uje jak na lok\u00e1lnost v\u00fdroby tak i zp\u011btn\u00e9 redistribuce zdroj\u016f. Pou\u017e\u00edv\u00e1me recyklovan\u00e9 d\u0159evo na Kayu Egino, upcyklovan\u00fd plast na Kayu Cura, hroty a dal\u0161\u00ed psac\u00ed komponenty nakupujeme nejbl\u00ed\u017ee a nejkvalitnji, jak to jen jde: v N\u011bmecku.<\/p>

Sv\u016fj voln\u00fd \u010das investujem zp\u011bt do m\u00edsta na\u0161eho bydli\u0161t\u011b v Nedv\u011bdici pod Pern\u0161tejnem, kde aktivn\u011b p\u016fsob\u00edme ve spolku ROSPUK<\/a> a ve\u00a0\u0160kole Jasan<\/a>. D\u011bl\u00e1me v\u0161e proto, abychom byli \u00a0schopni na\u0161i podporu roz\u0161\u00ed\u0159it a nav\u00fd\u0161it v\u00fdrazn\u011b i finan\u010dn\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Not-For-Profit<\/h2>

Tohle je n\u00e1\u0161 velk\u00fd c\u00edl. Ne, nen\u00ed to neziskovka, je to ne*ziskovka. Jin\u00fdmi slovy, je to firma, kter\u00e1 c\u00edlen\u011b vytv\u00e1\u0159\u00ed zisk, kter\u00fd pou\u017e\u00edv\u00e1 pro sv\u016fj vlastn\u00ed rozvoj – v tom je to stejn\u00e9 se ziskovkou. Ten hlavn\u00ed rozd\u00edl tkv\u00ed v tom, \u017ee ve\u0161ker\u00fd zb\u00fdvaj\u00edc\u00ed zisk nespolknou majitel\u00e9, akcion\u00e1\u0159i a jin\u00ed investo\u0159i, ale je navr\u00e1cen zp\u011bt \u00a0do ekosyst\u00e9mu formou financov\u00e1n\u00ed aktivit, spolk\u016f \u010di nadac\u00ed, kter\u00e9 pen\u00edze promen\u00ed v regenerativn\u00ed ekonomickou a soci\u00e1ln\u00ed s\u00edlu. Jsem p\u0159esv\u011bd\u010den, \u017ee pokud chceme zm\u011bnit nastaven\u00fd ekonomicko-environment\u00e1ln\u00ed kurz, pak je toto jedna ze slibn\u00fdch cest, jak n\u011bco opravdu rozpohybovat. Bude to fu\u0161ka, nebude to asi jednoduch\u00e9 a Kayu \u010dek\u00e1 je\u0161t\u011b dlouh\u00e1 cesta, ne\u017e se sem dostane. Ale jak\u00e9 by to bylo podnik\u00e1n\u00ed bez vize? Dr\u017ete n\u00e1m palce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

It’s #inyourhands Udr\u017eitelnost C\u00edt\u00edm hlubokou osobn\u00ed odpov\u011bdnost za to, jak\u00e9 dopady m\u00e9 podnik\u00e1n\u00ed m\u00e1 a jak\u00fdm zp\u016fsobem mohu p\u0159isp\u011bt k tomu, abych posunul Kayu sm\u011brem k udr\u017eitelnosti. Dlouhodob\u011b si kladu ot\u00e1zku, jak si ospravedlnit to, \u017ee v\u011bnuji sv\u016fj \u010das a energii podnik\u00e1n\u00ed zam\u011b\u0159en\u00e9mu na v\u00fdrobu kr\u00e1sn\u00fdch, kvalitn\u00edch a drah\u00fdch v\u011bc\u00ed, m\u00edsto abych se p\u0159\u00edmo zasazoval …<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2670","page","type-page","status-publish","hentry"],"yoast_head":"\nIt's #inyourhands - Je to v na\u0161ich rukou. 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